Additionally, the app has a feature allowing users to share coupon items with friends, thus making them notice a point system. This feature also encourages users to add value to each other, while evidently inviting the other users to log back on and use the app.

This point systems and the categories are meant to gamify the app and encourage users to buy more coupons in order to win prizes and have cool badges which their friends on see on their profile.  

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The users also have an "on watch" feature which allows them to track items they want to go on sale, which is eventually invite them to log back on.

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